Data protection

 

Responsible body within the meaning of data protection laws, in particular the EU General Data Protection Regulation (GDPR), is:

MAKEUP PARTNER GMBH
Gabriela Wassmer
Rietwiesenstrasse 22
8304 Wallisellen

Phone: +41 79 598 27 94
Email: info@makeup-partner.ch
Website: http://www.makeup-partner.ch/

General remark

Based on Article 13 of the Swiss Federal Constitution and the data protection provisions of the federal government (Data Protection Act, DSG), every person has the right to the protection of their privacy and protection against misuse of their personal data. The operators of this website take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this data protection declaration.

In cooperation with our hosting providers, we strive to protect the databases as well as possible from unauthorized access, loss, misuse or falsification.

We point out that data transmission over the Internet (e.g. when communicating by e-mail) can have security gaps. A complete protection of the data against access by third parties is not possible.

By using this website you consent to the collection, processing and use of data as described below. This website can generally be visited without registration. In doing so, data such as pages called up or the name of the file called up, date and time are stored on the server for statistical purposes without this data being directly related to your person. Personal data, in particular name, address or email address, are collected on a voluntary basis as far as possible. The data will not be passed on to third parties without your consent.

 

Processing of personal data

Personal data is all information that relates to a specific or identifiable person. A data subject is a person about whom personal data is processed. Processing includes all handling of personal data, regardless of the means and procedures used, in particular the storage, disclosure, procurement, deletion, storage, modification, destruction and use of personal data.

We process personal data in accordance with Swiss data protection law. In addition, we process - to the extent and insofar as the EU GDPR is applicable - personal data in accordance with the following legal bases in connection with Art. 6 Paragraph 1 GDPR:

• lit. a) Processing of personal data with the consent of the data subject.

• lit. b) Processing of personal data to fulfill a contract with the data subject and to carry out corresponding pre-contractual measures.

• lit. c) Processing of personal data to fulfill a legal obligation to which we are subject in accordance with any applicable EU law or in accordance with any applicable law of a country in which the GDPR is fully or partially applicable.

• lit. d) Processing of personal data in order to protect the vital interests of the data subject or another natural person.

• lit. f) Processing of personal data in order to protect the legitimate interests of us or of third parties, unless the fundamental freedoms and rights as well as the interests of the data subject prevail. Legitimate interests are, in particular, our economic interest in being able to provide our website, information security, the enforcement of our own legal claims and compliance with Swiss law.

We process personal data for the duration that is necessary for the respective purpose or purposes. In the case of longer-term storage obligations due to legal and other obligations to which we are subject, we limit the processing accordingly.

 

Privacy policy for cookies

This site uses cookies. These are small text files that make it possible to save specific, user-related information on the user's device while he is using the website. Cookies make it possible, in particular, to determine the frequency of use and number of users of the pages, to analyze the behavior of the page usage, but also to make our offer more customer-friendly. Cookies remain stored after the end of a browser session and can be called up again when you visit the site again. If you do not want this, you should set your internet browser so that it refuses to accept cookies.

A general objection to the use of cookies used for online marketing purposes can be made for a large number of services, especially in the case of tracking, on the US website http://www.aboutads.info/choices/ or the EU website http://www.youronlinechoices.com/ explained. Furthermore, cookies can be saved by deactivating them in the browser settings. Please note that you may then not be able to use all the functions of this online offer.

 

Data protection declaration for SSL / TLS encryption

This website uses SSL / TLS encryption for security reasons and to protect the transmission of confidential content, such as the inquiries that you send to us as the website operator. You can recognize an encrypted connection by the fact that the address line of the browser changes from "http: //" to "https: //" and by the lock symbol in your browser line.

If SSL or TLS encryption is activated, the data that you transmit to us cannot be read by third parties.

 

Data transmission security (without SSL)

Please note that data that is transmitted over an open network such as the Internet or an e-mail service without SSL encryption can be viewed by everyone. You can recognize an unencrypted connection by the fact that the address line of the browser shows "http: //" and no lock symbol is displayed in your browser line. Information that is transmitted over the Internet and content received online can, under certain circumstances, be transmitted via networks of third-party providers. We cannot guarantee the confidentiality of communications or documents transmitted via such open networks or third-party networks.

If you disclose personal information via an open network or third-party networks, you should be aware of the fact that your data will be lost or that third parties could potentially access this information and consequently collect and use the data without your consent. In many cases, the individual data packets are transmitted in encrypted form, but not the names of the sender and recipient. Even if the sender and the recipient live in the same country, the data transfer via such networks often takes place without controls also via third countries, ie also via countries that do not offer the same level of data protection as your country of domicile. We are not responsible for the security of your data while it is being transmitted over the Internet and we reject any liability for direct or indirect losses. We ask you to use other means of communication should you consider this necessary or sensible for security reasons.

Despite extensive technical and organizational security precautions, data can possibly be lost or intercepted and / or manipulated by unauthorized persons. As far as possible, we take suitable technical and organizational security measures to prevent this from happening within our system. However, your computer is outside the security area that we can control. It is your responsibility as the user to find out about the necessary safety precautions and to take appropriate measures in this regard. As the website operator, we are in no way liable for any damage that may arise from data loss or manipulation.

Data that you enter in online forms can be passed on to commissioned third parties for the purpose of order processing and viewed by them and, if necessary, processed.

 

Data protection declaration for server log files

The provider of this website automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

• Browser type and browser version

• operating system used

• Referrer URL

• Host name of the accessing computer

• Time of the server request

These data cannot be assigned to specific persons. This data will not be merged with other data sources. We reserve the right to check this data retrospectively if we become aware of specific indications of illegal use.

 

Third party services

This website uses Google Maps for embedding maps, Google Invisible reCAPTCHA for protection against bots and spam, and YouTube for embedding videos.

These services of the American Google LLC use cookies, among other things, and as a result data is transferred to Google in the USA, whereby we assume that no personal tracking takes place solely through the use of our website.

Google is committed to ensuring adequate data protection in accordance with the American-European and American-Swiss Privacy Shields.

Further information can be found in Google's privacy policy .

 

Privacy policy for contact form

If you send us inquiries using the contact form, your details from the inquiry form, including the contact details you provided there, will be stored by us for the purpose of processing the request and in case of follow-up questions. We do not pass on this data without your consent.

 

Data protection declaration for newsletter data

If you would like to receive the newsletter offered on this website, we need an e-mail address from you as well as information that allows us to verify that you are the owner of the e-mail address provided and that you agree to receive the newsletter . Further data is not collected. We use this data exclusively for sending the requested information and do not pass it on to third parties.

You can revoke your consent to the storage of the data, the e-mail address and their use for sending the newsletter at any time, for example via the “unsubscribe” link in the newsletter.

 

Data protection declaration for the comment function on this website

For the comment function on this website, in addition to your comment, information about the time the comment was created, your e-mail address and, if you are not posting anonymously, the username you have chosen will be saved.

Storage of the IP address

Our comment function saves the IP addresses of the users who write comments. Since we do not check comments on our site before they are activated, we need this data in order to be able to proceed against the author in the event of legal violations such as insults or propaganda.

Subscribe to comments

As a user of the site, you can subscribe to comments after registering. You will receive a confirmation email to check whether you are the owner of the email address provided. You can unsubscribe from this function at any time via a link in the info emails.

 

Data Subject Rights

Right to confirmation

Every data subject has the right to request confirmation from the operator of the website as to whether personal data concerning data subjects are being processed. If you would like to make use of this right of confirmation, you can contact the data protection officer at any time.

 

Right to information

Any person affected by the processing of personal data has the right to receive free information from the operator of this website about the personal data stored about him and a copy of this information at any time. In addition, the following information can be provided if necessary:

• the processing purposes

• the categories of personal data that are processed

• the recipients to whom the personal data have been disclosed or are still being disclosed

• if possible, the planned duration for which the personal data will be stored or, if this is not possible, the criteria for determining this duration

• the existence of a right to correction or deletion of personal data concerning you or to restriction of processing by the person responsible or a right to object to this processing

• the existence of a right of appeal to a supervisory authority

• if the personal data are not collected from the data subject: All available information on the origin of the data

Furthermore, the data subject has the right to information as to whether personal data has been transmitted to a third country or to an international organization. If this is the case, the data subject has the right to receive information about the appropriate guarantees in connection with the transmission.

If you would like to make use of this right to information, you can contact our data protection officer at any time.

 

Right to rectification

Every person affected by the processing of personal data has the right to request the immediate correction of incorrect personal data concerning them. Furthermore, the data subject has the right, taking into account the purposes of the processing, to request the completion of incomplete personal data - including by means of a supplementary declaration.

If you would like to exercise this right to correction, you can contact our data protection officer at any time.

 

Right to erasure (right to be forgotten)

Any person affected by the processing of personal data has the right to demand that the person responsible for this website delete the personal data relating to them immediately, provided that one of the following reasons applies and insofar as the processing is not necessary:

• The personal data were collected or otherwise processed for such purposes for which they are no longer necessary

• The data subject revokes their consent on which the processing was based and there is no other legal basis for the processing

• The person concerned objects to the processing for reasons that arise from their particular situation and there are no overriding legitimate reasons for the processing, or the person concerned objects to the processing in the case of direct mail and associated profiling

• The personal data was processed unlawfully

• The deletion of personal data is necessary to fulfill a legal obligation under Union law or the law of the member states to which the person responsible is subject

• The personal data was collected in relation to information society services offered that were made directly to a child

If one of the above reasons applies and you want to have personal data stored by the operator of this website deleted, you can contact our data protection officer at any time. The data protection officer for this website will arrange for the deletion request to be complied with immediately.

 

Right to restriction of processing

Every person affected by the processing of personal data has the right to request the person responsible for this website to restrict the processing if one of the following conditions is met:

• The correctness of the personal data is contested by the data subject for a period of time that enables the person responsible to check the correctness of the personal data

• The processing is unlawful, the person concerned refuses to delete the personal data and instead requests that the use of the personal data be restricted

• The person responsible no longer needs the personal data for the purposes of processing, but the data subject needs them to assert, exercise or defend legal claims

• The data subject has lodged an objection to the processing for reasons that arise from their particular situation and it has not yet been determined whether the legitimate reasons of the person responsible outweigh those of the data subject

If one of the above conditions is given, you can request the restriction of personal data stored by the operator of this website, you can contact our data protection officer at any time. The data protection officer for this website will arrange for the processing to be restricted.

 

Right to data portability

Every person affected by the processing of personal data has the right to receive the personal data relating to them in a structured, common and machine-readable format. You also have the right to have this data transmitted to another person responsible if the legal requirements are met.

Furthermore, the person concerned has the right to have the personal data transmitted directly from one person in charge to another person in charge, insofar as this is technically feasible and provided that this does not affect the rights and freedoms of other persons.

To assert the right to data portability, you can contact the data protection officer appointed by the operator of this website at any time.

 

Right to object

Any person affected by the processing of personal data has the right to object to the processing of personal data concerning them at any time for reasons that arise from their particular situation.

The operator of this website will no longer process the personal data in the event of an objection, unless we can demonstrate compelling legitimate reasons for the processing that outweigh the interests, rights and freedoms of the data subject, or if the processing requires the assertion, exercise or Serves defense of legal claims.

To exercise the right to object, you can contact the data protection officer for this website directly.

 

Right to withdraw consent under data protection law

Any person affected by the processing of personal data has the right to withdraw consent given to the processing of personal data at any time.

If you would like to assert your right to withdraw your consent, you can contact our data protection officer at any time.

 

Data protection declaration for objection to advertising mails

We hereby object to the use of the contact data published as part of the imprint obligation for sending unsolicited advertising and information material. The operators of the pages expressly reserve the right to take legal action in the event of unsolicited sending of advertising information, such as spam e-mails.

 

Paid services

For the provision of chargeable services, we ask for additional data, such as payment details to process your order or To be able to carry out your order. We store this data in our systems until the statutory retention periods have expired.

 

Use of Google Maps

This website uses the offer of Google Maps. This enables us to show you interactive maps directly on the website and enables you to conveniently use the map function. When you visit the website, Google receives the information that you have accessed the corresponding subpage of our website. This happens regardless of whether Google provides a user account that you are logged in to or whether there is no user account. If you are logged into Google, your data will be assigned directly to your account. If you do not wish to be assigned to your profile on Google, you must log out before activating the button. Google saves your data as a usage profile and uses it for advertising, market research and / or needs-based design of its website. Such an evaluation takes place in particular (even for users who are not logged in) to provide needs-based advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles, whereby you must contact Google to exercise this right. For more information on the purpose and scope of data collection and its processing by Google, you can find further information on your rights in this regard and setting options to protect your privacy at: www.google.de/intl/de/policies/privacy .

 

Google AdWords

This website uses Google conversion tracking. If you have reached our website via an advertisement placed by Google, Google Adwords will set a cookie on your computer. The conversion tracking cookie is set when a user clicks on an ad placed by Google. These cookies lose their validity after 30 days and are not used for personal identification. If the user visits certain pages on our website and the cookie has not yet expired, we and Google can see that the user clicked on the ad and was redirected to this page. Every Google AdWords customer receives a different cookie. Cookies cannot therefore be tracked via the websites of AdWords customers. The information obtained using the conversion cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. Customers find out the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information with which users can be personally identified.

If you do not want to participate in tracking, you can refuse the setting of a cookie required for this - for example, via a browser setting that generally deactivates the automatic setting of cookies or setting your browser so that cookies from the domain "googleleadservices.com" are blocked.

Please note that you must not delete the opt-out cookies as long as you do not want any measurement data to be recorded. If you have deleted all of your cookies in your browser, you must set the respective opt-out cookie again.

 

Use of Google Remarketing

This website uses the remarketing function of Google Inc. The function is used to present interest-based advertisements to website visitors within the Google advertising network. A so-called “cookie” is stored in the browser of the website visitor, which makes it possible to recognize the visitor when he visits websites that belong to the Google advertising network. On these pages, visitors can be presented with advertisements that relate to content that the visitor has previously accessed on websites that use Google's remarketing function.

According to its own information, Google does not collect any personal data during this process. If you still do not want Google's remarketing function, you can always deactivate it by making the appropriate settings at http://www.google.com/settings/ads . Alternatively, you can deactivate the use of cookies for interest-based advertising via the advertising network initiative by following the instructions at http://www.networkadvertising.org/managing/opt_out.asp .

 

Use of Google reCAPTCHA

This website uses the reCAPTCHA service from Google Inc. (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; “Google”). The purpose of the query is to distinguish whether the input is made by a person or by automated, machine processing. The query includes the sending of the IP address and any other data required by Google for the reCAPTCHA service to Google. For this purpose, your input will be transmitted to Google and used there. However, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. The full IP address is only transmitted to a Google server in the USA and shortened there in exceptional cases. On behalf of the operator of this website, Google will use this information to evaluate your use of this service. The IP address transmitted by your browser as part of reCaptcha will not be merged with other Google data. Your data may also be transmitted to the USA. There is an adequacy decision by the European Commission, the "Privacy Shield", for data transfers to the USA. Google participates in the "Privacy Shield" and has submitted to the requirements. By pressing the query, you consent to the processing of your data. The processing takes place on the basis of Art. 6 (1) lit. a GDPR with your consent. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent until the revocation.

You can find more information about Google reCAPTCHA and the associated data protection declaration at: https://policies.google.com/privacy?hl=de

 

Data protection declaration for Google Analytics

This website uses Google Analytics, a web analysis service from Google Ireland Limited. If the person responsible for data processing on this website is located outside the European Economic Area or Switzerland, Google Analytics data processing is carried out by Google LLC. Google LLC and Google Ireland Limited are hereinafter referred to as “Google”.

We can use the statistics obtained to improve our offer and make it more interesting for you as a user. This website also uses Google Analytics for a cross-device analysis of visitor flows, which is carried out via a user ID. If you have a Google user account, you can deactivate the cross-device analysis of your usage in the settings there under “My data”, “Personal data”.

The legal basis for the use of Google Analytics is Art. 6 Para. 1 S. 1 lit. f GDPR. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. We would like to point out that on this website Google Analytics has added the code «_anonymizeIp ();» has been expanded to ensure an anonymous collection of IP addresses. As a result, IP addresses are processed in abbreviated form, so that personal references can be excluded. If the data collected about you can be linked to a person, this will be excluded immediately and the personal data will be deleted immediately.

The full IP address is only transmitted to a Google server in the USA and shortened there in exceptional cases. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services relating to website activity and internet usage. For the exceptional cases in which personal data is transferred to the USA, Google has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework .

Google Analytics uses cookies. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. You can prevent the storage of cookies by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading the browser plug-in available under the following link and install: Deactivate Google Analytics .

You can also prevent the use of Google Analytics by clicking on this link: Deactivate Google Analytics . This stores a so-called opt-out cookie on your data carrier, which prevents the processing of personal data by Google Analytics. Please note that if you delete all cookies on your device, these opt-out cookies will also be deleted, ie you will have to set the opt-out cookies again if you want to continue to prevent this form of data collection. The opt-out cookies are set per browser and computer / device and must therefore be activated separately for each browser, computer or other device.

 

Privacy policy for Google Ads

This website uses the online marketing tool Google Ads from Google (“Google Ads”). Google Ads uses cookies to show ads that are relevant to users, to improve reports on campaign performance, or to prevent a user from seeing the same ads multiple times. Google uses a cookie ID to record which ads are shown in which browser and can thus prevent them from being displayed multiple times. In addition, Google Ads can use cookie IDs to record so-called conversions that are related to ad requests. This is the case, for example, when a user sees a Google Ads ad and later uses the same browser to go to the advertiser's website and buy something there. According to Google, Google Ads cookies do not contain any personal information.

Due to the marketing tools used, your browser automatically establishes a direct connection with the Google server. By integrating Google Ads, Google receives the information that you have accessed the relevant part of our website or clicked on an ad from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, there is a possibility that Google will find out your IP address and save it.

You can prevent participation in this tracking process in various ways:

• by setting your browser software accordingly, in particular by suppressing third-party cookies, you will not receive any advertisements from third-party providers;

• by deactivating the cookies for conversion tracking by setting your browser so that cookies from the domain “www.googleadservices.com” are blocked, https://adssettings.google.com , whereby this setting is deleted when you use your Delete cookies;

• by deactivating the interest-based advertisements of the providers who are part of the self-regulation campaign “About Ads” via the link https://www.aboutads.info/choices , whereby this setting is deleted when you delete your cookies;

• by permanent deactivation in your Firefox, Internet Explorer or Google Chrome browsers under the link https://www.google.com/settings/ads/plugin . We would like to point out that in this case you may not be able to use all functions of this offer to their full extent.

The legal basis for the processing of your data is a balancing of interests, according to which the processing of your personal data described above does not conflict with any overriding opposing interests on your part (Art. 6 Para. 1 S. 1 lit.f GDPR). You can find more information about Google Ads from Google at https://ads.google.com/intl/de_DE/home/ , as well as about data protection at Google in general: https://www.google.de/intl/de/policies/ privacy . Alternatively, you can visit the Network Advertising Initiative (NAI) website at https://www.networkadvertising.org .

 

Data protection declaration for the use of Google Web Fonts

This website uses so-called web fonts, which are provided by Google, for the uniform display of fonts. When you call up a page, your browser loads the required web fonts into your browser cache in order to display texts and fonts correctly. If your browser does not support web fonts, a standard font will be used by your computer.

You can find more information about Google Web Fonts at https://developers.google.com/fonts/faq and in Google's privacy policy: https://www.google.com/policies/privacy/

 

Google Tag Manager

Google Tag Manager is a solution with which we can manage so-called website tags via an interface and thus, for example, integrate Google Analytics and other Google marketing services into our online offer. The Tag Manager itself, which implements the tags, does not process any personal data from users. With regard to the processing of users' personal data, reference is made to the following information on Google services. Usage guidelines: https://www.google.com/intl/de/tagmanager/use-policy.html .

 

Privacy policy for Hubspot

Our website uses Hubspot, a marketing automation software from HubSpot, 2nd Floor 30 North Wall Quay, Dublin 1, Ireland. HubSpot is a software company from the USA with a European office in Ireland. Hubspot supports us in analyzing the use of our portal. Hubspot uses cookies for this.

Certain usage data is linked to your person (e.g. after entry in a registration form) and stored in our CRM. In this way we can send you information and offers that are specially tailored to your interests.

Your personal data may also be forwarded to Hubspot's servers in the United States (USA). The appropriate level of protection is achieved by the fact that HubSpot, Inc. participates in the EU-US data protection shield agreement and is certified for its compliance.

We use Hubspot to provide you with information and offers tailored to your needs. Accordingly, we have a legitimate interest within the meaning of Art. 6 Para. 1 lit. f) General Data Protection Regulation for this processing. The legal basis for the processing of your personal data by us in connection with the use of Hubspot is Art. 6 Para. 1 lit. f) General Data Protection Regulation.

When you use Hubspot, we store your personal data for as long as is necessary to provide you with information and offers that meet your needs.

The provision of the personal data collected via Hubspot is not required by law or contract or required for the conclusion of a contract. If you do not provide us with this data, we will not be able to provide you with any information or offers that meet your needs.

You can find more information on the use of data by Hubspot in Hubspot's data protection declaration at: https://legal.hubspot.com/de/privacy-policy .

You can object to the use of your data at any time, e.g. by e-mail to our e-mail address in this data protection declaration.

HubSpot is certified under the conditions of the “EU-US Privacy Shield Framework” and is subject to the TRUSTe's Privacy Seal and the “US-Swiss Safe Harbor” framework.

• More information on HubSpot's data protection provisions

• More information from HubSpot regarding EU data protection regulations

• More information about cookies set by HubSpot in a visitor's browser

• More information about the cookies set on the HubSpot websites

 

Use of Matomo

This website uses Matomo (formerly Piwik), an open source software for the statistical analysis of visitor access. Matomo uses so-called cookies, i.e. text files that are stored on your computer and that enable your use of the website to be analyzed.

The information generated by the cookie about your use of the website is stored on a server in Germany.

The IP address is anonymized immediately after processing and before it is saved. You have the option of preventing the installation of cookies by changing the setting in your browser software. We would like to point out that if the settings are made accordingly, not all functions of this website may be available.

You can decide whether a unique web analysis cookie may be stored in your browser in order to enable the website operator to collect and analyze various statistical data.

 

Use of Adobe Analytics (Omniture)

This website uses Adobe Analytics, a web analysis service from Adobe Systems Software Ireland Limited (“Adobe”). Adobe Analytics uses so-called cookies, i.e. text files that are stored on your computer and that enable your use of the website to be analyzed. If a tracking data record is transmitted from a website visitor's browser to the Adobe Datacenter, the server setting we have made ensures that the IP address is anonymized prior to geolocation, i.e. the last octet of the IP address is replaced by zeros. Before the tracking package is saved, the IP address is replaced by individual generic IP addresses.

On behalf of the operator of this website, Adobe will use this information to evaluate the use of the website by users, to compile reports on website activity and to provide the website operator with other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Adobe Analytics will not be merged with other Adobe data.

You can prevent the storage of cookies by setting your browser software accordingly. However, this offer advises users that in this case they may not be able to use all the functions of this website to their full extent. Users can also prevent Adobe from collecting the data generated by the cookie and relating to their use of the website (including your IP address) and from processing this data by Adobe by using the browser plug available under the following link -Download and install in: http://www.adobe.com/de/privacy/opt-out.html

 

Analysis by WiredMinds

This website uses the counting pixel technology of WiredMinds AG (www.wiredminds.de) to analyze visitor behavior

In doing so, data is collected, processed and stored, from which usage profiles are created under a pseudonym. Wherever possible and sensible, these usage profiles are completely anonymized. Cookies can be used for this. Cookies are small text files that are stored in the visitor's internet browser and are used to recognize the internet browser. The data collected, which may also contain personal data, are transmitted to WiredMinds or collected directly by WiredMinds. WiredMinds may use information that is left behind by visits to the website to create anonymized usage profiles. The data obtained in this way will not be used to personally identify the visitor to this website without the separately given consent of the person concerned and they will not be merged with personal data about the bearer of the pseudonym. If IP addresses are recorded, they are anonymized immediately by deleting the last number block.

For inquiries regarding opt-out, please use the contact details at the beginning of this data protection declaration.

 

Use of the scalable central measurement method

This website uses the measurement method ("SZMnG") of INFOnline GmbH (https://www.INFOnline.de) to determine statistical parameters about the use of our offers. The aim of the usage measurement is to statistically determine the number of visits to our website, the number of website visitors and their surfing behavior - on the basis of a uniform standard procedure - and thus to obtain values ​​that are comparable across the market.

For all digital offers that are members of the information community for the determination of the distribution of advertising media eV (IVW - http://www.ivw.eu) or the studies of the Arbeitsgemeinschaft Online-Forschung eV (AGOF - http: // www. agof.de), the usage statistics are regularly processed by the AGOF and the Arbeitsgemeinschaft Media-Analyze eV (agma - http://www.agma-mmc.de) and published with the performance value “Unique User” as well as by IVW with the performance values ​​«Page Impression» and «Visits». These ranges and statistics can be viewed on the respective websites.

1. Legal basis for the processing

The measurement using the SZMnG measurement method by INFOnline GmbH is carried out with a legitimate interest in accordance with Art. 6 Para. 1 lit. f) GDPR.

The purpose of processing personal data is to compile statistics and create user categories. The statistics are used to understand and prove the use of our offer. The user categories form the basis for an interest-based alignment of advertising material or advertising measures. In order to market this website, it is essential to measure usage, which guarantees comparability with other market participants. Our legitimate interest arises from the economic usability of the knowledge resulting from the statistics and user categories and the market value of our website - also in direct comparison with third party websites - which can be determined on the basis of the statistics.

In addition, we have a legitimate interest in making the pseudonymized data available to INFOnline, AGOF and IVW for the purpose of market research (AGOF, agma) and for statistical purposes (INFOnline, IVW). Furthermore, we have a legitimate interest in making the pseudonymized data available to INFOnline for the further development and provision of interest-based advertising material.

1. Type of data

INFOnline GmbH collects the following data, which according to EU-GDPR are personal:

• IP address: In the Internet, every device needs a unique address, the so-called IP address, to transfer data. The at least short-term storage of the IP address is technically necessary due to the way the Internet works. The IP addresses are shortened by 1 byte before any processing and only anonymized. There is no storage or further processing of the unabridged IP addresses.

• A randomly generated client identifier: Range processing uses either a cookie with the identifier “ioam.de”, a “Local Storage Object” or a signature that is created from various automatically transmitted information from your browser to recognize computer systems. This identifier is unique to a browser as long as the cookie or local storage object is not deleted. A measurement of the data and subsequent assignment to the respective client identifier is therefore also possible if you call up other websites that also use the INFOnline GmbH measurement method ("SZMnG"). The validity of the cookie is limited to a maximum of 1 year.

1. Use of the data

The INFOnline GmbH measuring process, which is used on this website, determines usage data. This is done in order to collect the performance values ​​of page impressions, visits and clients and to generate further key figures from them (e.g. qualified clients). In addition, the measured data is used as follows:

• A so-called geolocation, i.e. the assignment of a website call to the location of the call, takes place exclusively on the basis of the anonymized IP address and only up to the geographical level of the federal states / regions. Under no circumstances can a conclusion be drawn as to the specific whereabouts of a user from the geographical information obtained in this way.

• The usage data of a technical client (e.g. a browser on a device) is merged across websites and stored in a database. This information is used for the technical assessment of the socio-information age and gender and passed on to the AGOF service providers for further range processing. As part of the AGOF study, based on a random sample, sociological characteristics are technically assessed, which can be assigned to the following categories: age, gender, nationality, professional activity, marital status, general information on the household, household income, place of residence, internet use, online Interests, place of use, type of user.

1. Storage duration of the data

INFOnline GmbH does not save the full IP address. The shortened IP address is stored for a maximum of 60 days. The usage data in connection with the unique identifier are stored for a maximum of 6 months.

1. Passing on the data

The IP address and the shortened IP address are not passed on. For the creation of the AGOF study, data with client identifiers are passed on to the following AGOF service providers:

• Kantar Germany GmbH ( https://www.tns-infratest.com/ )

• Ankordata GmbH & Co. KG ( http://www.ankordata.de/homepage/ )

• Interrogare GmbH ( https://www.interrogare.de/ )

1. Rights of the data subject

The data subject has the following rights:

• Right to information (Art. 15 GDPR)

• Right to correction (Art. 16 GDPR)

• Right of objection (Art. 21 GDPR)

• Right to deletion (Art. 17 GDPR)

• Right to restriction of processing (Art. 18f. GDPR)

• Right to data portability (Art. 20 GDPR)

For inquiries of this kind, please use the contact details at the end of this data protection declaration. Please note that in the case of such inquiries, we must ensure that the person concerned is actually involved.

Right to object

If you do not want to take part in the measurement, you can object using the following link: https://optout.ioam.de

In order to guarantee exclusion from the measurement, it is technically necessary to set a cookie. If you delete the cookies in your browser, it is necessary to repeat the opt-out process under the link above.

The data subject has the right to lodge a complaint with a data protection authority.

Further information on data protection in the measurement process can be found on the website of INFOnline GmbH (https://www.infonline.de), which operates the measurement process, the AGOF data protection website ( http://www.agof.de/datenschutz ) and the Data protection website of the IVW ( http://www.ivw.eu ).

Use of the scalable central measuring method by an application

Our application uses the measurement method ("SZMnG") of INFOnline GmbH ( https://www.INFOnline.de ) to determine statistical parameters about the use of our offers. The aim of the usage measurement is to statistically determine the usage intensity, the number of uses and users of our application and their surfing behavior - on the basis of a uniform standard procedure - and thus to obtain values ​​that are comparable across the market.

For all digital offers that are members of the information community for the determination of the distribution of advertising media eV (IVW - http://www.ivw.eu) or the studies of the Arbeitsgemeinschaft Online-Forschung eV (AGOF - http: // www. agof.de), the usage statistics are regularly processed by the AGOF and the Arbeitsgemeinschaft Media-Analyze eV (agma - http://www.agma-mmc.de) and published with the performance value “Unique User” as well as by IVW with the performance values ​​«Page Impression» and «Visits». These ranges and statistics can be viewed on the respective websites.

1. Legal basis for processing

The measurement using the SZMnG measurement method by INFOnline GmbH is carried out with a legitimate interest in accordance with Art. 6 Para. 1 lit. f) GDPR.

The purpose of processing personal data is to generate statistics to create user categories. The statistics help us to understand and prove the use of our offer. The user categories form the basis for an interest-based alignment of advertising material or advertising measures. In order to market this application, a usage measurement that ensures comparability with other market participants is essential. Our legitimate interest arises from the economic usability of the findings resulting from the statistics and user categories and the market value of our application - also in direct comparison with third-party applications - which can be determined on the basis of the statistics.

In addition, we have a legitimate interest in making the pseudonymized data available to INFOnline, AGOF and IVW for the purpose of market research (AGOF, agma) and for statistical purposes (IVW, INFOnline). Furthermore, we have a legitimate interest in making the pseudonymized data available to INFOnline for the further development and provision of interest-based advertising material.

1. Type of data

INFOnline GmbH collects the following data, which according to the GDPR have a personal reference:

• IP address: In the Internet, every device needs a unique address, the so-called IP address, to transfer data. The at least short-term storage of the IP address is technically necessary due to the way the Internet works. The IP addresses are shortened before any processing and only processed anonymously. There is no storage or processing of the unabridged IP addresses.

• A device identifier: The range measurement uses unique identifiers of the end device or a signature that is created from various automatically transmitted information from your device to recognize devices. A measurement of the data and subsequent assignment to the respective identifier is also possible under certain circumstances if you call up other applications that also use the measurement method (“SZMnG”) of INFOnline GmbH.

The following unique device IDs can be sent to INFOnline GmbH as a hash:

• Advertising identifier

• Installation ID

• Android ID

• Vendor ID

1. Use of the data

The INFOnline GmbH measurement process, which is used in this application, determines usage data. This is done in order to collect the performance values ​​of page impressions, visits and clients and to generate further key figures from them (e.g. qualified clients). In addition, the measured data is used as follows:

• A so-called geolocation, i.e. the assignment of a website call to the location of the call, takes place exclusively on the basis of the anonymized IP address and only up to the geographical level of the federal states / regions. Under no circumstances can any conclusions be drawn about the specific place of residence of a user from the geographical information obtained in this way.

• The usage data of a technical client (e.g. a browser on a device) are merged across applications and stored in a database. This information is used for the technical assessment of the socio-information age and gender and passed on to the AGOF service providers for further range processing. As part of the AGOF study, based on a random sample, sociological characteristics are technically assessed, which can be assigned to the following categories: age, gender, nationality, professional activity, marital status, general information on the household, household income, place of residence, internet use, online Interests, place of use, type of user.

1. Storage duration of the data

INFOnline GmbH does not save the full IP address. The shortened IP address is stored for a maximum of 60 days. The usage data in connection with the unique identifier are stored for a maximum of 6 months.

1. Passing on the data

The IP address and the shortened IP address are not passed on. For the creation of the AGOF study, data with client identifiers are passed on to the following AGOF service providers:

• Kantar Germany GmbH ( https://www.tns-infratest.com/ )

• Ankordata GmbH & Co. KG ( http://www.ankordata.de/homepage/ )

• Interrogare GmbH ( https://www.interrogare.de/ )

1. Rights of the data subject

The data subject has the following rights:

• Right to information (Art. 15 GDPR)

• Right to correction (Art. 16 GDPR)

• Right of objection (Art. 21 GDPR)

• Right to deletion (Art. 17 GDPR)

• Right to restriction of processing (Art. 18f. GDPR)

• Right to data portability (Art. 20 GDPR)

For inquiries of this kind, please use the contact details at the beginning of this data protection declaration. Please note that in the case of such inquiries, we must ensure that the person concerned is actually involved.

Right to object

If you do not want to take part in the measurement, you can object here:

The data subject has the right to lodge a complaint with a data protection authority.

Further information on data protection in the measurement process can be found on the website of INFOnline GmbH (https://www.infonline.de), which operates the measurement process, the AGOF data protection website ( http://www.agof.de/datenschutz ) and the Data protection website of the IVW ( http://www.ivw.eu ).